Sophia Kacimi

Biography

Sophia Kacimi is a French-Moroccan fashion designer rooted in the Amazigh heritage of Khenifra, Morocco. Influenced by her time in France, she brings a unique perspective to her work, blending traditional craftsmanship with a rebellious spirit against the norms of the fashion industry. With a background in project management at luxury brands like Chanel and Alexander McQueen, Sophia's brand, Zoubida, aims to celebrate Moroccan culture through innovative and authentic creations.