We celebrate the difference

We believe that it has never been more important to promote new designers and brands than now. Since supporting Tunisian baby brands and designers and helping them rise is very efficient for our economy and furthermore, having new brands makes the Tunisian fashion arena more diverse and authentic. Each brand has its own vision, goals, and originality.

 We chose for you la crème de la crème of our favorite new brands right now. If you're in a position to shop, our list of 4 up-and-coming brands is the perfect place to start the hunt for cool, unique pieces that are anything but standard fare. From '80s-inspired designs to unique takes on knitwear. They're the unearthed gems you're going to want to keep on your radar for this fall. 

It’s an experimental streetwear and lifestyle brand based in Tunis that was founded in 2019. It uses different creative materials and mediums in order to connect a growing community of people who come from different places with limited resources and means of expression.

FC is working with different artists from Tunisia, the Middle East, and the Arab world with the spirit “By us, for us.”

Fichier Caché is an artistic brand that uses streetwear as an outlet to be vocal about certain issues whether political, social, or economic in a creatively playful way with a commitment to support the Tunisian local economy. 

Visit FichierCache.com to know more about the brand

In a nutshell, it's a second-hand sustainable brand with extravagant photo shootings that doesn't help but makes us fall in awe.

Rwayak screams rebel. A new Era for fashion in Tunisia. It’s a mix of trendy and vintage, sassy yet classy. Full of colors that make you think that it’s sunny all year long. Rwayak has unique and original pieces that can fit your closet perfectly without worrying about the environment.

feminine, comfortable, durable, modern, and minimalistic with a twist. That’s the best way we could describe Edité collection. Sustainability isn’t a buzzword for this brand.

The refined simplicity and restraint perfectly describe the brand. It makes you dream of the summer late afternoons near the seashore and the smell of the Mediterranean sea.

This local 100% Tunisian Brand is inspired by the vintage/retro universe, the Mediterranean Sea, and the beauty of women. It has a minimalistic, sensual, and yet colorful vibe. The floral patterns make you want to enjoy a beautiful sunny day while drinking your favorite drink and maybe even make you feel like you’re the heroine of your favorite 80’s or 90’s movie.