We celebrate the difference

As if last summer's شهيلي wasn’t enough to make us sweat, starting from this month an even hotter and more special kind of wave is coming your way. This isn’t just about soaring temperatures; it’s a heatwave of fashion, where a thirst for creativity meets impeccably crafted collections, ready to set the scene ablaze. 

In the vibrant tapestry of Tunisian fashion, two luminaries shine brightly, each embodying a profound reverence for Mediterranean culture and a commitment to creative innovation. Hedi Ben Mami, the visionary founder of BENMA, and Emna Gahbiche, the driving force behind Calestis, are poised to redefine the fashion landscape with their collaborative venture, "Chhili." This ambitious endeavor is organized by the two brands, BENMA and Calestis, in partnership with MAFT Magazine…. It not only showcases their individual design philosophies but also pays homage to the timeless allure of Mediterranean heritage through their meticulously crafted collections.

The concept, aptly named "Chhili," derives its inspiration from the Tunisian word for "heat wave." It serves as a metaphorical nod to the scorching intensity of a Mediterranean summer, evoking images of sun-drenched landscapes and shimmering horizons. With "Chhili," BENMA and Calestis seek to capture the essence of this heat wave—its vibrancy, its energy, and its undeniable allure—through the language of fashion.

BENMA, under the discerning eye of Hedi Ben Mami, has established itself as a beacon of refined elegance and timeless sophistication. With an innate sense of artistry and a deep appreciation for craftsmanship, Ben Mami infuses his designs with a palpable sense of Mediterranean mystique. From flowing silhouettes to intricately embellished garments, each creation is imbued with a reverence for Tunisian heritage and a celebration of feminine grace.

Calestis, founded by the visionary Emna Gahbiche, represents a bold and avant-garde approach to Tunisian fashion. With a penchant for vibrant colors, eclectic patterns, and daring silhouettes, Gahbiche has redefined the boundaries of traditional craftsmanship. Rooted in a commitment to sustainability and ethical production, Calestis champions innovation while honoring the age-old traditions that define Tunisian culture.

As "Chhili" prepares for its grand reveal, the collaboration between these fashion powerhouses stands as a testament to their shared vision of honoring heritage through design. Drawing from Tunisia’s landscapes and cultural richness, BENMA and Calestis have curated collections that bring this essence to life in every garment and accessory.

From the sun-kissed shores of Tunisia to the bustling markets of the Mediterranean, "Chhili" promises to be a journey into the heart and soul of a region steeped in history, culture, and timeless beauty. Through their collaborative efforts, BENMA and Calestis aim to inspire audiences to embrace their own heritage, celebrate diversity, and find beauty in the world around them. Leading up to a larger event planned for 2025, BENMA and Calestis will host an expo-vente on November 15 at BENMA's inspiring atelier. 

This gathering offers an intimate preview of pieces from their latest collections, inviting attendees to witness the story and meticulous artistry behind each creation. From hand-woven textiles to intricate embroidery, every item reflects a legacy of tradition and creative dedication.

While this expo-vente teases what’s more to come, BENMA and Calestis are preparing for something even grander on the horizon, set to make a lasting impact.

Don’t miss out on this extraordinary celebration of fashion and culture! Follow MAFT, BENMA, and Calestis on social media to stay updated and be part of the excitement leading up to "Chhili"!