By Jihene Essanaa
The health crisis has forced the fashion world to rethink its frantic pace. From creators to producers, the entire industry has been forced to shut down. Buyers and consultants are witnessing change and confirm that the pandemic is accelerating the movement towards a more responsible fashion, which produces less but better.
Hedi Ben Mami in his Atelier - Credit: @maftstudios
Chems Eddine Mechri, the founder of “Née”, had to close his store because there was no sale. "I work with artisans and this has always comforted me in my choices, because this is what makes the signature of “Née”. He adds: "It was very difficult at the beginning but I made sure to manage the financial shortage and paid all my collaborators."
“People find our designs very pretty but don't see themselves wearing something already worn." However, these restrictions did not prevent him from believing in this concept and he fully assumes his choice to imagine Upcycled collections.
Chems Eddine Mechri - Via apnews.com, Credit: Hassene Dridi